Menu

Product Information Management - eCommerce services

What is Product Information Management and why it’s at the core of successful 

pim_badge

ecommerce services?

Most eCommerce businesses that navigate the digital age and are rapidly expanding on their online product portfolios come to a point when further growth means finding novel solutions to manage all product and sales related data across online platforms with an all-in one formula; better yet if easy-to-use and updated in real time.

In simple words, a Product information Management (alias PIM, PCM or Products MDM) software tool (Magento) becomes essential to gather, organise, update, analyze and publish all the marketing, sales and technical information on products and product portfolios.

 

A PIM tool has 4 primary functions that are delivered in one single place:

✓ to gather all webstore product data in a single repository
✓ to allow data organisation, classification, enrichment and translation
✓ to simplify data extraction
✓ to disseminate or import data from and to other sources

pim

SUPPLY, ENRICH, PLAN & RELEASE, PUBLISH!

SUPPLY – Key data related to product is fed to your on-site or in the cloud PIM via APIs, external systems (ex. ERP), suppliers database or other. We will assist you with that.

ENRICH – PIM enables you to manage a set of options aimed at organising and classifying all product information (technical specs, prices, composition, labels, language translations, etc.) in a few clicks. The best part is you do it once but use and re-use all the product specs across any channel of your choice (digital or print), with multiple options to adapt the data to each channel. We teach you how to do that and it will take you less than a handful of minutes.

PLAN & RELEASE – Once all data is in place, it takes just one more click to publish it across any sales or marketing channel in real time. This results in feeding all of your targeted customers with consistent and relevant information across different platforms, all at once. In a single click.

PUBLISH – – when the product information is available via all your sales channels, it is time for you to sit back and enjoy the ride. Once is saved and sent out, all changes that are made to the product afterwards are logged and sent automatically to all activated channels that are registrated to the PIM. So everyone has updated info all times.

Write us: zaproo@zaproo.com, call +372656 00 66 or click here.

article-img

The 10 Best Business Podcasts that Will Get You Inspired to Succeed

As an entrepreneur, you are most likely to be constantly on the prowl to acquire new skills, learn new business strategies, and gather as much information as you can to increase the growth of your business. While people attained such knowledge by reading books and attending seminars back then, things have changed now, and podcasts have become one of the go-to resources for business owners to gain that inspiration they need to succeed.

article-img

Making your website trustworthy to lower bounce rates and customer loss

When it comes to eCommerce websites, one of the most common reasons for a high bounce rate and low customer conversions is that your website does not appear to be trustworthy. Think about it. You may have implemented a great design, spent money and hours into building a great product portfolio, engaged in online promotion and activities but even if your website’s daily traffic stat grows, your bounce rate is sky high and your sales are low.

article-img

How to compete with Amazon playing your own game

If there is one competitor that every online retailer, eCommerce owner, small business owner with a presence online fears, that is the online retail giant Amazon. From books, to toys, electronics, food, furniture, you name it, Amazon offers pretty much every type of products to customers around the world. Moreover, its services are excellent and so is the cost-effectiveness when purchasing from Amazon.

More articles

Contact our specialist directly

If you would like to know more about our projects, the way we work, all the ways we can help your business, contact our project manager.

She will be happy to assist you in finding the best solution for you specifically.

Just fill in the form below and you'll hear from us in the shortest time possible, we promise.

Tuuli
Project lead
250+
User stories created
100+
Successfully
completed projects
manager-photo

Have a project in mind?

Contact us any time and we will be more than glad to chat with you about your business!