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Studio open · Tallinn EET
Service · Zaproo Box Storefront

Launch a serious headless storefront in weeks, not quarters.

A production-ready, Magento-based headless storefront for retailers who need speed, ownership and predictable delivery — with a fixed deadline in writing, a proven architecture, and the same engineering team from scope to launch.

Delivery spec
Booking
Launch window
6–16 weeks
Deadline
Fixed, in contract
Source ownership
Full + handover
Why this model exists

Why retailers choose
a productised storefront.

Most headless projects fail for one of two reasons: they become open-ended custom builds, or they solve speed with platform lock-in. Zaproo Box exists to avoid both.

Faster to launch

A validated architecture shortens design, build and QA cycles — you ship in weeks instead of opening an open-ended frontend rebuild.

Lower delivery risk

Fixed scope boundaries, weekly demos and the same engineers throughout. No mid-project team swaps, no scope drift.

No rented-platform dependency

Full source, modular architecture and a transfer-ready handover. The result behaves like your system, not a vendor’s black box.

What changes operationally

What this changes
for your team.

Not just a new frontend. It changes how fast you launch, how much engineering your campaigns need, and how much delivery risk you carry.

01Headline outcome

Launch velocity, without a frontend rebuild

Go live in weeks on a repeatedly validated architecture instead of entering an open-ended custom build. Performance, Core Web Vitals and edge delivery are built in from day one — not bolted on later as rescue work.

Weeks to live, not quarters
02

Marketing autonomy

Content, campaign publishing and testing move closer to marketing — not stuck in an engineering queue.

03

Technical ownership

A storefront your team can run, extend and hand over — without a black-box vendor dependency.

What is included

One storefront, three layers.

The same capabilities, repackaged so they’re easy to scan: foundation, performance and growth tooling.

G1

A solid foundation for your business

  • A modern, fast storefront platform, ready for high-volume sales from day one.
  • A look tailored to your brand and a convenient component system for managing content.
  • A seamless connection to your ERP, keeping your data accurate and stable.
G2

Speed and borderless growth

  • Lightning-fast load times everywhere, for the best shopping experience on mobile too.
  • Automated quality checks that keep the system fast even after updates.
  • Ready to expand into new markets — multi-language and multi-currency are built in.
G3

Tools to grow sales

  • Smart product search that helps customers find exactly what they need.
  • The ability to test new ideas in real time to find what sells best.
  • Easy content management for the marketing team — no developer needed for every change.
How we work

Four stages. No drift.

Each stage is outcome-oriented — scoped, demoed weekly, and shipped by the same engineers.

  • 01Design & content

    Aligned before build

    Design system, content model and component logic agreed up front — so implementation doesn’t drift later.

  • 02Build

    On a validated core

    Core journeys built on a repeatedly proven foundation — not invented from scratch inside your timeline.

  • 03Integrations & QA

    Connected & verified

    Payments, shipping, search and Magento integrations completed with automated performance & release validation.

  • 04Launch & handover

    Yours to run

    Production cutover, monitoring, a runbook, and either an ongoing retainer or a full ownership transfer.

Buyer fit

Three perspectives.
Same fixed-deadline contract.

01

Business leaders

Predictability over surprises — a date you can plan around and risk removed from a big launch.

  • A delivery date you can plan around
  • Risk removed from a big launch
  • Time-to-value measured in weeks
02

Marketing

Publishing independence, experimentation and multi-market readiness — without an engineering queue.

  • Campaign & content independence
  • Server-side experimentation
  • Multi-market, multi-locale readiness
03

IT teams

A system you control — full source ownership, observability and a clean handover.

  • Full source ownership
  • Observability & clean handover
  • Maintainable, documented architecture
Ownership without lock-in

Built to be owned, not rented.

A launch model that behaves like a product — but a result that behaves like your system.

  • Full source-code access
  • Modular, swappable architecture
  • Hosting flexibility — wherever you want
  • Runbook & handover included
  • Versioned core updates — tested against a copy of production data
  • Documented operations your own team can use
Proven stack, chosen for operations

The framework
is not the story.

Operational reliability is. This stack is used because it supports speed, observability, performance and repeatable launches — not because it’s fashionable.

Alokai / Vue StorefrontComposable commerce frontend
Magento / GraphQLCommerce data & integration backbone
OpenSearchSearch & merchandising
CloudflareEdge delivery & resilience

On integrations: we connect to the systems you already run rather than forcing a platform reset — Magento, your CMS, search, payments, analytics and operational systems.

Production proof, not concept slides

Already live, with real catalogue and traffic.

A Magento-based headless build with 12,000 SKUs, instant-feeling page loads, and the same product team owning roadmap and operations after launch.

0
SKUs in production
+0%
Mobile sales after launch
0%
Uptime, run by the build team

CASE · AATRIUM — headless Magento storefront, owned end-to-end

Honest fit

When it fits — and when it doesn’t.

Best fit if

  • You already run Magento, or plan to
  • You want headless speed without open-ended custom-build risk
  • You need ownership and handover, not a rented black box
  • You expect ongoing merchandising, campaigns and iteration after launch

Probably not, if

  • You want the cheapest possible theme-based launch
  • You don’t need custom commerce workflows or ownership
  • You’re looking for a no-engineering SaaS setup only
Common questions

Questions buyers ask first.

How is this different from Shopify?

Shopify is a platform-as-a-service (SaaS): the price of convenience is limited control and no ownership. Zaproo Box offers a standardised headless solution on a Magento core — combining the launch speed of a packaged solution with full freedom. You keep the system’s source code, a modular architecture and the right to host and extend it yourself. No platform lock-in, no hidden transaction fees, and no limits on your business processes.

How do platform updates work?

Core system updates are versioned and tested in advance against an isolated copy of your live data. This rules out any situation where an update breaks your custom solutions. You stay current with security and performance improvements without having to re-platform. Thanks to the modular architecture, you can adopt changes exactly when it suits your business.

Can we customise the design?

Yes. The visual layer and component system are built bespoke around your brand’s needs. The result is a unique, distinctive storefront — not just a customised template — while you keep the assurance of a proven, validated technical architecture underneath.

Can non-technical staff manage the site?

Yes. Content, campaigns and banners are managed through a convenient content management system (CMS) built for marketing teams. Day-to-day changes need no developer involvement. That lets your development team focus on business processes and integrations rather than copy edits.

Next step

Ready to launch without storefront project drift?

Bring your current storefront, Magento setup or redesign plan. We’ll tell you quickly whether Zaproo Box fits, where custom work is needed, and what the shortest safe route to launch looks like.