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Contract pricing, approvals, credit logic or B2B workflows no longer fit standard platform features.
Service · Custom eCommerce Software
Custom eCommerce software for businesses standard platforms can’t fully support.
When your business needs more than a theme, an app stack or a standard platform workflow, Zaproo designs and builds the missing software: custom storefronts, business logic, cross-system integrations and operational tooling that fit how your commerce actually works.
What we build
Booking - Custom storefronts and commerce applications
- Integrations and orchestration across business systems
- Full source ownership and handover path
- Built by the same engineers from scope to launch
Why standard solutions stop fitting
When standard ecommerce software stops being enough.
Most ecommerce software works well until the business becomes more complex than the platform assumptions underneath it. The problem rarely starts with one dramatic failure — it starts when teams begin compensating for software limits with spreadsheets, manual checks, disconnected tools and one-off workarounds. That is the moment a business needs custom software that reflects how it actually sells and operates, not another extension or design refresh.
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ERP, PIM, WMS, CRM, payments and storefront all move data, but the business still relies on manual coordination between them.
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The customer experience needs capabilities the current platform layer cannot express cleanly.
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The app and plugin stack has become fragile, slow or difficult to govern.
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Multi-store, multi-market or multi-brand complexity is creating operational drag.
When two or more of these are true, the answer is usually custom software — not another plugin.
What Zaproo builds
From storefront to orchestration.
Four software layers — from the customer-facing experience to the orchestration behind it.
01
Custom storefronts & experiences
The customer-facing software layer: storefronts, self-service environments, account areas and digital buying experiences that standard templates cannot support well enough.
- Headless storefronts and PWAs
- B2B and B2C buying experiences built around real user flows
- Brand, content and conversion layers for business-specific journeys
02
Commerce workflows & business logic
The software that makes the commerce model actually work behind the interface — where standard platform assumptions usually break down first, especially in B2B, complex retail and multi-system operations.
- Pricing and promotion logic
- Approval, quoting, credit and fulfilment workflows
- Returns, post-purchase and account-specific process logic
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Integrations & orchestration
The layer that connects customer-facing and back-office systems to support real operating logic, instead of passing problems from one tool to another.
- ERP, PIM, WMS, CRM and payment integrations
- Search, analytics and merchandising connections
- Orchestration layers that reduce manual process dependency
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Platform modernisation where needed
Platform work still matters — but as one part of a broader software strategy rather than the whole category. Adobe Commerce and Magento modernisation included.
- Legacy platform upgrades and migrations
- Adobe Commerce and Magento modernisation
- Refactoring or replacing unstable architecture that blocks growth
What this changes operationally
What actually improves.
Headline outcome
Better fit between software and business model
Instead of forcing the business into the limits of standard platform logic, the software starts to reflect how pricing, fulfilment, customer accounts and internal workflows actually work.
Software shaped to the business, not the reverse
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Less manual coordination
Instead of patching gaps between systems with people, spreadsheets and side processes, teams work with software that reduces operational friction and clarifies responsibility across the stack.
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More differentiated customer experience
Instead of looking like every other store on the same platform, the business can build customer journeys that support its own buying model, product logic and sales process.
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More long-term control
Instead of depending on a black-box vendor setup, the business keeps source ownership, maintainability and a clearer path for future iteration.
How we work
Structured delivery, predictable scope.
A delivery model built for commercial clarity — define the right thing to build, then ship it so it is operable, not just finished.
- 01Discovery & technical analysis
Define the right thing to build
Map the real commerce problem, current system constraints and delivery risks before choosing the software path. The goal is not to start building fast, but to build the right thing.
- 02Architecture & scope
Commercial clarity first
Define software boundaries, integration logic, delivery stages and realistic scope, so the project has commercial clarity before development starts.
- 03Build & validate
Finished and operable
Ship in disciplined iterations with staging, testing and production-readiness checks — so the solution is not only finished but operable.
- 04Launch, operate or hand over
Yours to run
Support launch, early monitoring and either ongoing partnership or a structured transfer into your own team, depending on the operating model.
Ownership and handover
Built to be owned, not rented.
A strong custom software partner should not create a new dependency problem. Zaproo’s work is framed around software that stays understandable, maintainable and transferable after delivery: source code, documentation, handover and an architecture that is not designed to trap you in an opaque service relationship.
- Full source code ownership
- Documented logic and operating model
- Handover path for internal teams
- Maintainable architecture, not short-term patchwork
- Ongoing partnership by choice, not technical lock-in
- Clear interfaces your own engineers can extend
Who this is for
Three teams, one operating model.
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Business leaders
For teams that need software to support a more differentiated commerce model — without turning growth into operational chaos.
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Commerce & operations teams
For teams that need customer experience, internal workflows and business systems to work as one operating model instead of separate silos.
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IT teams
For teams that need maintainable code, clear interfaces, integration discipline and a credible handover path instead of hidden technical debt.
In production
Production proof, not capability claims.
This is tied to real software, live commerce systems and ongoing operational responsibility — not theoretical consulting language.
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SKUs, headless PWA (Aatrium)
+0%
Mobile sales after launch
0s
P75 LCP across Europe
- Live storefront and platform delivery on high-traffic retail stacks (Bauhof, Aatrium).
- Aatrium — headless PWA for 12,000 SKUs, built and operated end-to-end.
- Work spanning both customer-facing experience and back-office commerce logic.
- Multiple platforms handed over to internal teams that still run them years later.
Common questions
Questions teams ask first.
What kinds of ecommerce software problems are best suited for Zaproo?
The ones where standard platforms, themes and plugin stacks stop fitting: complex pricing and B2B logic, cross-system workflows, custom storefront experiences, integration and orchestration between ERP, PIM, WMS and CRM, and platform modernisation. In short — when the commerce problem is bigger than one storefront or one plugin.
Do you only work with Magento or Adobe Commerce?
No. Magento and Adobe Commerce are part of what we do, but the service is custom commerce software engineering — storefronts, workflows, integrations and orchestration. We choose the platform and architecture that fit the problem, rather than fitting every problem to one platform.
Can Zaproo work with legacy systems and existing integrations?
Yes. Most of our work starts inside an existing landscape, not a clean slate. We begin with discovery and technical analysis to understand current constraints and integrations, then build, modernise or replace incrementally so existing operations keep running.
Can the software be handed off to our internal team later?
Yes — that is built into the model. You get full source code, documentation, a runbook and a structured handover. The architecture is kept maintainable on purpose, so an internal team can take over and keep evolving it without depending on us.
What does a typical sprint or delivery cycle look like?
Disciplined iterations with staging, testing, peer review and production-readiness checks. Each cycle produces something demoable and operable, not just code — with a clear status, so you always know what is shipping and what is next.
Next step
Need software that fits how your commerce actually works?
Bring the workflow, integration, storefront or systems problem that standard software cannot handle cleanly. Zaproo will help define whether the answer is a custom storefront, a workflow layer, a deeper integration model, platform modernisation — or a combination of them.