01
Engineering first
Technology drives the decisions, not sales. We decline projects that have no path to technical excellence — there are enough of the ones that do.
The company · Since 2012
Engineers at heart.
Builders by trade.
01 Why we exist
We are not just a dev shop.
We are a technical partner for ambitious brands — built to bridge the gap between enterprise complexity and startup agility.
Zaproo began in 2012 with a single brief: a Danish entrepreneur who needed a Magento storefront built properly, not billed by the hour. That is still how we work — as an extension of our clients' teams, not another vendor on the procurement list. Employee-owned from the start.
Twelve years later, we are a 100 % employee-owned engineering studio of fifteen — distributed across the world, with the core team in Estonia. We pick boring, well-documented technology that runs without us watching, and we say no to the projects we cannot deliver well.
The clients who stay with us for years do so because the alternative is paying someone else to relearn their system every quarter. The platform we build together compounds. That is what we are in it for.
— Indrek Pihor CEO / CTO
By the numbers
Twelve years.
Compounding work.
Founded
2012
Years operating
12+
GMV processed
€100M+
Enterprise builds
20+
Employee-owned
100 %
Support coverage
24/7
Twelve years, one team
From one Magento brief
out of Denmark — to here.
From a single Magento brief out of Denmark to twelve retailers, six services, and a cloud we run ourselves.
- 2012 / ch. 011First client
Zaproo starts with a single Magento brief from a Danish founder — a storefront that had to be built right. Employee-owned from day one.
- 2016 / ch. 021stHeadless build
First headless storefront shipped. Vue Storefront on Magento 2 — early on the curve, before it had a name.
- 2023 / ch. 03€100M+GMV processed
Close to twenty larger builds delivered. €100M+ of GMV running on the stack — and 24/7 ops keeping it up.
- 2026
Six-service platform model. Fifteen specialists, worldwide. The same promise we wrote down twelve years ago.
We are here
Leadership
The team
behind every build.
Fifteen of us in total — across the world. In Estonia, the core team always answers and owns the work end to end.
Indrek Pihor
CEO · CTO
Matthias Kreisman
CCSM
Rene Treier
Product Owner · Project Manager
Maarius Urvet
Head of Support · Project Manager
Principles
Three things you can
count on, every project.
02
Radical transparency
No hidden fees, no black boxes, no proprietary lock-ins. Every architecture we build is one our clients fully own and can operate without us.
03
Long-term scale
Every platform is designed to be viable for the next five to ten years. The retailers we work with stay because the alternative is paying someone else to relearn the system every quarter.
Culture
How we spend
our actual days.
Culture is not a recruiting slide. These are the operating rules of an actual week.
Deep work
Fewer meetings, more focus. The hard engineering problems do not get solved between Zoom calls — they get solved when we close the laptop tabs.
Always learning
Weekly tech talks, personal development budgets, time set aside to dig into whatever the next decade of the stack looks like.
Ego-free zone
The best idea wins regardless of title. Feedback is the work, not a side effect of it. Junior engineers ship to production on day one.
A 30-minute technical audit · No sales slides · No pushy sales process
Work with us
for the long term.
Book a call
or just hit the phone +372 656 0066