Visual-first furniture retail on a headless stack.
The Challenge
Furniture retail requires high-fidelity imagery. Aatrium's previous site was sluggish on mobile due to heavy assets, leading to a high bounce rate. They needed an experience that felt like a native app.
The Solution
We decoupled the frontend using a Headless React architecture deployed on Vercel's Edge Network. We implemented an aggressive image optimization pipeline (AVIF/WebP) and "stale-while-revalidate" caching strategies to ensure instant page transitions.
