Contract pricing, approvals, credit logic or B2B workflows no longer fit standard platform features.
Software that follows your business.
Not the other way round.
When your business needs more than a theme, an app stack or a standard platform workflow, Zaproo designs and builds the missing software: custom storefronts, business logic, cross-system integrations and operational tooling that fit how your commerce actually works.
What we build
- Custom storefronts and commerce applications
- Integrations and orchestration across business systems
- Full source ownership and handover path
- Built by the same engineers from scope to launch
When standard ecommerce software stops being enough.
Most ecommerce software works well until the business becomes more complex than the platform assumptions underneath it. The problem rarely starts with one dramatic failure: it starts when teams begin compensating for software limits with spreadsheets, manual checks, disconnected tools and one-off workarounds. That is the moment a business needs custom software that reflects how it actually sells and operates, not another extension or design refresh.
ERP, PIM, WMS, CRM, payments and storefront all move data, but the business still relies on manual coordination between them.
The customer experience needs capabilities the current platform layer cannot express cleanly.
The app and plugin stack has become fragile, slow or difficult to govern.
Multi-store, multi-market or multi-brand complexity is creating operational drag.
If several of these problems look familiar, the next plugin is probably not the right answer.
From customer experience to business logic.
We build both the customer-facing experience and the business logic and integrations working behind it.
Custom storefronts & experiences
The customer-facing software layer: storefronts, self-service environments, account areas and digital buying experiences that standard templates cannot support well enough.
- Headless storefronts and PWAs
- B2B and B2C buying experiences built around real user flows
- Brand, content and conversion layers for business-specific journeys
Commerce workflows & business logic
The software that makes the commerce model actually work behind the interface, where standard platform assumptions usually break down first, especially in B2B, complex retail and multi-system operations.
- Pricing and promotion logic
- Approval, quoting, credit and fulfilment workflows
- Returns, post-purchase and account-specific process logic
Integrations & orchestration
The layer that connects customer-facing and back-office systems to support real operating logic, instead of passing problems from one tool to another.
- ERP, PIM, WMS, CRM and payment integrations
- Search, analytics and merchandising connections
- Orchestration layers that reduce manual process dependency
Platform modernisation where needed
Platform work still matters, but as one part of a broader software strategy rather than the whole category. Adobe Commerce and Magento modernisation included.
- Legacy platform upgrades and migrations
- Adobe Commerce and Magento modernisation
- Refactoring or replacing unstable architecture that blocks growth
What actually improves.
Headline outcome
The software fits your business model – not the other way round.
Instead of forcing the business into the limits of standard platform logic, the software starts to reflect how pricing, fulfilment, customer accounts and internal workflows actually work.
Less manual coordination
Instead of patching gaps between systems with people, spreadsheets and side processes, teams work with software that reduces operational friction and clarifies responsibility across the stack.
More differentiated customer experience
Instead of looking like every other store on the same platform, the business can build customer journeys that support its own buying model, product logic and sales process.
More long-term control
Instead of depending on a black-box vendor setup, the business keeps source ownership, maintainability and a clearer path for future iteration.
A clear process, a controlled scope.
Before development we make clear what needs to be built, why it is needed and how the result will be measured. From there we move through controlled stages towards a production-ready solution.
- 01Analysis & technical mapping
Work out what is worth building
Map the real commerce problem, the constraints of the current system and the technical and delivery risks before choosing a solution. The goal is not to start building as fast as possible, but to solve the right problem the right way.
- 02Architecture & scope
A clear solution before development
Define software boundaries, integration logic, delivery stages and realistic scope, so the project has commercial clarity before development starts.
- 03Build & testing
Production-ready, not just finished
We develop in iterations and test the solution in an environment as close to production as possible. Before go-live we verify functionality, integrations, performance and production readiness.
- 04Launch, operate or hand over
Your team or ours
We support go-live and the monitoring that follows, and offer either an ongoing partnership or a documented handover into your own team, depending on what we agree.
Built to be owned, not rented.
A strong custom software partner should not create a new dependency problem. Zaproo’s work is framed around software that stays understandable, maintainable and transferable after delivery: source code, documentation, handover and an architecture that is not designed to trap you in an opaque service relationship.
- Full source code ownership
- Documented logic and operating model
- Handover path for internal teams
- Maintainable architecture, not short-term patchwork
- Ongoing partnership by choice, not technical lock-in
- Clear interfaces your own engineers can extend
One solution, three perspectives.
Business leaders
For teams that need software to support a more differentiated commerce model, without turning growth into operational chaos.
Commerce & operations teams
For teams that need customer experience, internal workflows and business systems to work as one operating model instead of separate silos.
IT teams
For teams that need maintainable code, clear interfaces, integration discipline and a credible handover path instead of hidden technical debt.
Real systems. Real results.
Our work does not end at a prototype or a consulting deck. We build and operate real commerce systems that high-traffic retail and B2B businesses use every day.
12000
SKUs, headless PWA (Aatrium)
+25%
Mobile sales after launch
0.4s
P75 LCP across Europe
- Live storefront and platform delivery on high-traffic retail stacks (Bauhof, Aatrium).
- Aatrium: headless PWA for 12,000 SKUs, built and operated end-to-end.
- Work spanning both customer-facing experience and back-office commerce logic.
- Multiple platforms handed over to internal teams that still run them years later.
Questions we get asked most often.
When is custom software worth considering instead of a standard solution?
When the business logic, B2B processes, pricing, integrations or customer experience no longer fit sensibly inside what a standard platform can do. If the solution has to be reworked with more and more plugins, or propped up by hand, it is worth looking at something more coherent.
Do you only work with Magento or Adobe Commerce?
No. Magento and Adobe Commerce are a strong competence of ours, but we always choose the technology to fit the problem and the business need – not the other way round.
Can you work with older systems and existing integrations?
Yes. Most of our work starts on top of an existing system, not from scratch. We begin with analysis and technical mapping to understand the current constraints and integrations. We then modernise or replace the necessary parts step by step, so the existing business keeps running during the transition.
Can the software be handed off to our internal team later?
Yes. We plan for a possible handover as part of the architecture and the documentation. You get full source code, documentation, an operations guide and a documented handover. The architecture is kept maintainable on purpose, so an internal team can take over and keep evolving it without depending on us.
How does a development project work day to day?
Disciplined iterations with testing, code review and production-readiness checks. At the end of each development cycle there is something you can see and test – not just a pile of written code. Throughout the project you have a clear view of what is done, what goes to production next, and what we are working on after that.
When standard software starts limiting the business, we build the missing layer.
Bring the workflow, integration, storefront or systems problem that standard software cannot handle cleanly. Zaproo will help define whether the answer is a custom storefront, a workflow layer, a deeper integration model, platform modernisation: or a combination of them.