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Studio open · Tallinn EET
Service · Zaproo Box Storefront

Your new storefront.
Live in 6 — 16 weeks.

A productised headless storefront on Magento 2 — fixed deadline in writing, no scope creep, no rental-platform lock-in. Several retailers running on it today; the same engineers ship the next one.

What we deliver

Everything a storefront needs.
Productised or bespoke — your call.

No theoretical slides, no empty promises. These are real, live solutions we operate and develop for Bauhof and Aatrium today.

01 Featured

Productised storefront

The Storefront Box — several retailers in production, shared upgrades, per-project theme.

Most-shipped piece
02

Custom storefronts

When the productised box does not fit, we build the bespoke one. Same engineers, different sandbox.

03

Performance budget

Served close to every user. P75 LCP under one second. Core Web Vitals locked into CI.

04

Localisation

Multi-locale, multi-currency, multi-store. We have done this many times. It is the easy part now.

05

Search & merchandising

Algolia, Klevu, OpenSearch — connected to the storefront with merchant tooling.

06

A/B test infrastructure

GrowthBook or VWO, wired into the storefront. Test without paying the third-party JS tax.

How we work

4 stages. No surprises.

A single statement of work, weekly demos, and the same engineers in every meeting. Re-scopes happen in writing.

  1. 01 Week 1 — 2

    Design & content

    A design system, a modular component library, and a structured content model. We build the technical foundation in close collaboration with your design team, ensuring visual and technical integrity.

  2. 02 Week 2 — 6

    Build

    Product and category views, the checkout flow, and customer accounts. Delivered in six weeks on our standardised, repeatedly validated architecture.

  3. 03 Week 6 — 10

    Integrations & QA

    Magento API integrations, search, payments and shipping. Automated performance-budget validation in the CI/CD pipeline.

  4. 04 Week 10 — 12

    Launch & retainer

    Live cutover, system monitoring, and runbook hand-off. Then a retainer, or full technical and intellectual ownership transfer to your team.

Who this is for

Three perspectives.
Same fixed-deadline contract.

Risk-reversal in plain English — what your board, your marketers, and your engineers each get out of the same project.

01

For business leaders

Fixed deadline in the contract, not a promise. Predictable cost. Same engineering team end-to-end.

  • Launch in weeks, not quarters
  • No hidden costs, no scope creep
  • Battle-tested across many retailers
02

For marketing

You run the site. Engineering does not bottleneck the next campaign.

  • Page builder + scheduled publishing
  • Hreflang + multi-locale ready out of the box
  • A/B testing wired into the storefront
03

For IT teams

A storefront your team can fully operate without us.

  • Full source, modular architecture
  • GDPR / security / observability included
  • Runbook + handover, not a black box
Our toolchain

Boring tech.
On purpose.

Many storefronts built. Five live on this stack today. The framework is not the question — the operations are.

01 Storefront
Alokai
02 Storefront
Vue Storefront
03 Frontend
Astro 5
04 Frontend
Next.js 15
05 API
Magento 2 API
06 API
GraphQL
07 Frontend
Tailwind 4
08 Search
Algolia
09 A/B
GrowthBook
10 Edge
Cloudflare
10 pieces · one runbook $ kubectl get pods — all Running
Plays nice with

The systems
you already run.

Integrates with your existing stack — Magento, your CMS, payments, ERP, analytics. We connect what you already run, not replace it.

Magento 2
Strapi CMS
Montonio
Stripe
Google Tag Manager
Algolia
ERP / PIM
Klaviyo
Case spotlight
Aatrium · 2024

Headless PWA, 12,000 SKUs, instant loads.

A Vue Storefront / Alokai build over Magento 2. Same product team owns roadmap, same engineering team operates it.

Mobile sales
+25%
Uptime
99.9%
Common questions

The four answers
we send back most.

If yours is here, you can skip the form. If not, the brief on /contact takes two minutes.

How is this different from Shopify?

Shopify is rented. Zaproo Box is yours — full source, modular architecture, hosted wherever you want. Same merchandising ease, none of the lock-in.

Can we customise the design?

Yes. The Box is a baseline, not a theme. Designers iterate in Figma, engineers ship to staging in days. Everything from the cart pill to the checkout flow is yours to change.

How do platform updates work?

Core updates are versioned and tested against a copy of your production data before they ship. Your customisations do not break — we contract on it.

Can non-technical staff manage the site?

Strapi CMS handles content, pages, and scheduled publishing. Marketing publishes the campaign; engineering does not get paged.

A 30-minute call · No deck · No follow-ups

Ready for a storefront
that ships?

Book a call
+372 656 0066